Pitching and creating meaningful partnerships to find value for both sides is… totally possible.
That partnership work turned digital when I was assigned to create an affiliate program from scratch for an up and coming web hosting company.
That is where my affiliate program struggles came into play…
It was tough. I probably had many of the questions, doubts, and concerns of launching and growing an affiliate program that you had when first starting your affiliate program (or perhaps now - if you haven’t put much effort into your program) like:
- How do I find affiliates?
- Do I treat the affiliate program like a sales channel?
- How can I improve my affiliate program without jeopardizing my brand?
- Eek! Should I work with coupon affiliates or other third-parties?