Ever feel like you never have the right information?
That’s how I felt a few years back when launching my first ever affiliate program. First, I had a lot of pre-conceived notions about affiliate programs like, “Aren’t affiliate programs scammy?” or, “What if I launch an affiliate program and nothing happens? Even worse, what if it tarnishes my business?” . Then comes the genuine lack of knowledge of getting it up and running. Well, here is my quick story…
THE LAUNCH AND THEN CRASH.
My first ever affiliate program, one I launched for a web hosting company, was a train wreck. I overanalyzed every article I read to supposedly help me, constantly questioned every decision I made, and when it finally came down to pressing the launch button: BOOM! Everything broke. It took 3-6 months to get things smoothed out again.
THROUGH TRIAL & ERROR:
Once I got my head above water, I pushed to actually grow the program organically. Through a lot of small successes and many failures, I started compiling a list of tasks and strategies I would have done different (or at least tested) if I launched another affiliate program. This ranged from platform selection (and the capabilities needed to launch a good affiliate program) to decisions made around automation when it came to some of the more arduous tasks (like paying affiliate commissions).
WRITING THE GUIDE:
Fast forward 9 years later, and I have learned a TON about affiliate programs. However, when I looked around online for the information I gained through experience - came up dry. I wanted to save someone literally 9 years of mistakes so they can shortcut to smooth affiliate program launches.
This guide is all about:
- How to start from zero and get an affiliate program up and running.
- How to make smart decisions about creating commission structures.
- What tools and strategies to employ from the beginning so you don’t have issues as your program scales.
- How to get your first, real, trustworthy affiliates in the door when your affiliate program launches.