If I had to guess – you are SaaS company. You’ve tried all types of other channels, paid (PPC, Linkedin Ads, etc.) as well as non-paid (social, organic, etc.) and have a good comprehensive strategy for getting customers through those avenues.
But you are looking to scale. You’ve heard of an Affiliate or maybe Referral program as a way to tap into other networks, both customer or other opportunities out there, but you don’t know where to start.
Before you get two far down the rabbit hole there – let’s step back and look at all the different types of partner programs for SaaS companies you could create:
- Referral Program (or Refer-A-Friend)
- Affiliate Program
- Agency/Solutions Program
- Integrations Partner Program
Below, I will dissect each one and describe when it makes sense for you to start one – given what type of SaaS you have or where you are at with your business.